Ben Edwards founded Ardentra in 2005. The practice is now inactive; today Ben is CTO of MultiTracks.com.
ben@ardentra.comI started Ardentra in 2005. Since then, I’ve built ecommerce systems and the software worship teams use on stage every Sunday. I’ve led technical due diligence and helped bring systems together after acquisitions. I’ve also mentored people who went on to lead teams of their own.
Built the company’s first website as its consultant, then the platform, apps, and licensing systems behind a global worship technology company, including the auto-reporting engine for its Church Streaming License. Its Playback and ChartBuilder apps hold 4.7-star ratings across 14,000+ App Store ratings.
Built and ran the member enrollment and benefits platform as CTO of Affordable Healthcare Options and led sell-side technology diligence through its acquisition by New Benefits. After the acquisition, rebuilt the platform for New Benefits and brought it back to market, then stayed full-time building new products.
Built the live auction and inventory platform for a salvage vehicle auction, then migrated its customers and data onto Insurance Auto Auctions’ systems after IAA acquired the company in 2007.
Led technology for a lead marketplace.
Build the guardrails, then go fast.
Redesign the work around it, with governance from day one.
The best systems I’ve built are the people who outgrew their roles.